what's the biggest challenge for most business when going online?
Answer: Developing a plan
Answer: Developing a plan
when planning your website, what is one of the key things you should consider?
Answer: What you want your customers to do on the site
web hosting servers have their own unique ip address what does this address consist of?
Answer: Numbers
when defining a strategy for your business, how can competitor analysis help you establish a USP(Unique Selling Point)?
Answer: It can identify how your offering is different in comparison to your competitors
which are the fist steps you should consider when constructing an online business strategy?
Answer: Create goals and identify a USP
Fill in the blank Search engines---------the internet to discover content
Answer: crawl
what is the term we use to describe how search engines categories each piece of content?
Answer: Indexing
when looking to optimize the seo performance of a website to improve its search engine ranking using long tail keyword terms in your seo plan often allows you to...
Answer: find more opportunities
Gaining backlinks to your website is a great way to improve the SEO performance what best practice will encourage people to link back to your site?
Answer: Write some great content they will find useful
There are many ways you can improve the performance of a website from an SEO perspective . When it comes to link building which of the following statements is accurate?
Answer: The quality of the links is important, not the quantity
when advertising on search engines if you bid the same as your competitor having a higher quality score will mean you appear where in comparision?
Answer: Above Them
which of the following is a benefit of search engine marketing (SEM)?
Answer: A reach out to potential customers actively looking for your product or service
fill in the blank: when optimising SEM campaigns negative keywords-------your ads from appearing when people search for things they aren't relevant to your business
Answer: prevent
What is the most important thing to consider when optimizing a search engine marketing campaign?
Answer: Increasing the relevance of the keywords, ads, and landing page
fill in the blank: when search engines use factors like geolocation, IP address and location-based search terms to produce geographically tailored results, this is called------------:
Answer: Local Search
when looking to promote your products and services locally, what are the benefits of using search engine ads?
Answer: You can target ads to a specific geographic area
which of the following would be described as a good business goal set for your social media campaigns?
Answer: Increase audience engagement
Building a plan will help you to focus your efforts when using social media, what should you consider when making your social media plan?
Answer: Your audience's interest
When building a website for a business, what type of design should it have in order to be mobile friendly?
Answer: Responsive design
When looking to create video content for your marketing strategy , what three best practices should you include?
Answer: Short, relevant, include a call to action
which of the following tools could be used to gain an insight into phrases and questions people search for about a given subject online?
Answer: Answer The Public
which is one of the benefits of using templates for your email marketing campaigns?
Answer: You can reuse the same template
which form of targeting would you display ads to people who have previously visited your website?
Answer: Re-targeting
which of the following is a benefit of search advertising over display advertising?
Answer: search advertising is shown to the customers who are searching for your specific terms
re targeting allow you to....
Answer: Target users based on the specific actions they take on your site
How can your business benefit from video without making one yourself?
Answer: Advertising on other peoples videos
when using analytics on your website, what do we mean by the term "conversion"?
Answer: the act of user completing a goal.
how do you handle data in analytics to gain greater insights into our audience behavior?
Answer: Segment
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